Roberto Cavalli opens in Tehran, Iran
Located in North Alef Street in Zafaraniyeh, one of the most elegant neighborhoods of the Iranian capital, the new Roberto Cavalli boutique in Tehran spans 350 square metres and features Roberto Cavalli Womenswear and Menswear, the Gym, Junior and Eyewear collections, as well as the Home Collection.
The store is divided into two floors and the layout of the spaces has been accurately designed to emphasize the different types of product in a welcoming and exclusive atmosphere. The entire boutique features lavish, light-reflecting floors made of large slabs of dark brown quartzite mixed with crystal dust, while precious dark brown poneyskin carpets add a further touch of refinement. The walls are made of ivory and dark brown stucco lit by golden reflections, while the displays are backlit crystal.
“After last July’s deal and the consequent lifting of sanctions imposed by western countries, the Iranian market is going through a new exciting period and luxury brands such as Cavalli are looking at the country and its 80 millions of potential consumers with great attention,” says Renato Semerari, CEO of the Roberto Cavalli group. “We think that Iran is set to become a very interesting market for luxury products, and we are happy to be among the first to open a mono-brand in Tehran. For us it is a great chance to export also to this country Cavalli’s high-quality fashion, recognized and appreciated all over the world.”
Versace is expected to open in Tehran in March.