Rick Owens opens new store in Soho, New York

Rick Owens has opened a new store in Soho, New York at 30 Howard Street on the corner of Crosby Street in the space formerly occupied by Jil Sander. Owens and his wife Michelle Lamy  redesigned the entire space which covers 8,000 sqft. Some of the works included new concrete floors, installing a massive site-cast concrete staircase between the first and second floors and working with mirror, steel and painted sheetrock for the rest of the design elements.

“Before I took the space over it was a totally different store,” said Owens. “To really make it mine I had to go in a completely different direction. That’s why we decided on that grand staircase that’s ultra-theatrical but fun and really takes control of the space.

Speaking of control, Owens handed it over to Lamy for the first floor, where she staged an installation, or “ritual” as Owens called it, of site-specific furniture made from concrete, plaster, foam and rock crystal, some of the forms upholstered in camel fur.