Richemont Group opens Retail Academy in Shanghai

Jaeger LeCoultre (owned by Richemont Group) – flagship store

World’s second largest luxury conglomerate, Swiss based Richemont Group (owner of brands such as Cartier, MontBlanc etc) opened last week its own Retail Academy in Shanghai. Situated on Huahai Zhong Road, amidst dozens of high-end boutiques and flagships, the school isaimed at addressing one of the biggest issues facing the luxury industry within China: poor customer service. Attended by Richemont Group execs, the opening of the new Shanghai academy this week was lauded as a major step in teaching corporate culture, and building and maintaining an international level of service as Richemont-owned brands continue their inland expansion throughout China.

According to ELLE China, in addition to classrooms, Richemont’s Shanghai academy includes a library and computer room. Accepted applicants to the Richemont program will take part in nine weeks of training, learning a curriculum of professional skills and sales techniques taught by luxury industry experts and guest lecturers. Students will be involved in market research tasks and online courses, and be subject to practical assessments to gauge sales and management abilities. Richemont will offer five nine-week courses per year, with each course having a cap of 50 students hand-picked by Richemont through a nationwide recruitment drive in Shanghai, Beijing, Guangzhou, Hangzhou, Shenyang and Kunming. As ELLE notes, the luxury group plans to groom talented students for positions at its maisons nationwide.