Richard Mille opens new boutique in Paris on Av Matignon

Richard Mille has chosen to pay tribute to his female clientele by opening a new boutique in the heart of one of Paris on Avenue Matignon, renowned for its many art galleries, elegant cafés and luxury boutiques.

The new boutique at 17 Avenue Matignon covers 200 m² and features up to 40 men’s and women’s models, from sports watches and high-performance timepieces to the new women’s collection and limited editions.

The new space was designed by Mélanie Monceyron reflecting the power, resilience and technical performance more usually associated with watches overflow into the boutique’s very design, creating the perfect showcase for the beauty of women and Richard Mille watches.

Here, everything fuses to create an ambience of mellow reverie and passion. The curved lines of the ceilings and walls contrast with the cold hardness of metal. The Macassar ebony display cases are suspended over broken glass. The cold lighting of the watch area dialogues with the soft, oblique light of engraved glass and warm wood. This subtle interplay culminates in the private salon, where the silky softness of Sophie Mallebranche’s cream metal perfectly complements the walls of the magnificent cellar containing 60 prestigious grands crus and a rare cigar collection, giving the visitor the exquisite feeling of being utterly at home.