RED Valentino launches new store concept in Rome

RED Valentino has unveiled a new look for its retail stores at its boutique in Rome on Via Babuino. The new retail store concept has been created jointly by Valentino Creative Directors Maria Grazia Chiuri / Pierpaolo Piccioli and India Mahdavi.

The four areas that make up the interior of the store are the result of a kaleidoscopic narrative, an original combination that mixes brass, glazed ceramic and velvet in a pink terrazzo , the Rubik display and Stone and Charlotte chairs –  elements that have always distinguished the original design by India Mahdavi.

RED Valentino newly redesigned store in Rome