Record spending by Chinese in California
A group comprised of 7,000 employees of Perfect (China) Company, a direct-marketing company with a focus on health food, household goods, and beauty products generated an estimated $85 million for the Anaheim area. The visit comprised trips to Los Angeles, San Diego, Las Vegas, and other West Coast destinations. Activities included visits to shopping centers and Disneyland, as well as an enormous banquet at the Anaheim Convention Center for all members of the trip.
Perfect (China) Vice-Chairman Xu Guowei discussed the sheer magnitude of the delegation, stating, “We have taken 86 flights, stayed in 26 hotels, and according to UnionPay, our group attendees have spent $10,000 each this visit. We are making history.”
California’s tourism board has also actively courted Chinese visitors. It has created a special “China Ready” educational platform to help businesses better serve Chinese travelers, and last year enlisted Chinese actress Gao Yuanyuan for a marketing campaign. In addition, Los Angeles opened its second tourism office in China last year.