Record sales for McLaren Automotive in 2015
McLaren Automotive reports record-breaking 1,654 vehicles sold in 2015. The performance is remarkable considering McLaren has ventured into road cars only 5 years ago. In 2014, McLaren sold 1,649 vehicles.
The record was barely established – the British automotive company scrapped past last year’s record of 1,649 vehicles with only a mere difference of five cars. What’s remarkable though, is the rate at which McLaren has established itself as one of the most prized marques despite only venturing into road cars five years ago. Of course, given the turbulent times we live in, any uptick in sales is impressive.
Chief Executive Officer, Mike Flewitt, said: “2015 was a critical year in the development of McLaren Automotive. The launch of the Sports Series opens McLaren up to an entirely new audience and will be pivotal in developing our sales volumes from the 2015 levels of 1,600 to nearly triple that number by 2020.”
Fans of McLaren’s supercars can look forward to up to 15 new cars by 2022, in keeping with its promise to continue innovating and intriguing the market with unprecedented technological advancements. “We need to remain profitable but also continue to invest in our future product portfolio,” said Flewitt. “In 2015, this amounted to £124million, nearly 30% of revenues. This level of commitment to investing in future products is core to our business strategy.”
The most exciting offering, perhaps, would be a new flagship inspired by the original McLaren F1, which could potentially be unveiled at Geneva next year. Dubbed a “Hyper GT”, it will be an exhilarating blend of power and luxury, just like the recently-launched S570GT. In the meantime, we’ll be waiting with bated breaths.