Record financials for Rolls Royce, Bentley and Jaguar Land Rover
Rolls-Royce Motor Cars, owned by Germany’s BMW Group, sold a record 3,630 cars last year, all handmade to order at Goodwood, West Sussex. A spokesman said: ‘There is an appetite around the world for quality, luxury and Britishness.’ Bespoke business has become more successful than ever with content on its range of super-luxury cars reaching new heights in 2013. Almost 95% of Rolls-Royce cars purchased last year were personalised by their owners.
Bentley, which accounts for one in every four luxury cars sold around the world, saw sales jump a fifth to £1.4 billion to the year ending December 31, 2013. Profits rocketed from £108 million to £181 million as it sold a record 10,120 cars. Since acquiring Bentley in 1998, Volkswagen Group has invested more than £1 billion in improving production at its manufacturing plant in Crewe, Cheshire.
Jaguar Land Rover reported wholesale volumes growth of 15.5% year on year to nearly 430,000 units to 31st March. Luxury car brand Jaguar witnessed a 37% jump in global retail sales to over 80,000 units. This increase in volumes can be attributed to strengthening of the U.S. premium vehicle market, rising demand for luxury vehicles globally (especially in China), and successful new model launches by Jaguar. North America retail volumes rose 50% this fiscal year for Jaguar, after having fallen 6% in the previous year. In fact, North America and China together constituted half of Jaguar’s net volumes.