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Recession proof luxury brands in each sector, worldwide

According to a survey conducted 14-18 Sept, 2013 among 1,120 members (mosty top management) of CPP-LUXURY.COM has compiled information on the perception of the most solid and recession proof luxury brands in each luxury sectors. Our main criteria has been:

- continued, feasible retail expansion

- product development not affected by trends or performance in a particular market (i.e. China)

- mastering of new marketing tools (especially social media) – blending with traditional advertising

- no compromise on quality (craftsmanship, raw materials)

- stable performance globally

- a well balanced split of product offering between accessories and ready to wear

FASHION

Prada – cutting edge innovative design and development of products; sensible collaborations with artists, special events etc.

Hermes – timeles design and quality of its products, with a focus on craftsmanship; most innovative ad campaigns

Bottega Veneta – understated elegance through a distinctive design and manufacturing process (no logos)

Azzedine Alaia – unique couture creations without rules; borderless imagination and innovation; among the top 5 most sought after luxury fashion & accessories brands worldwide; unconventional communication (showing outside regular calendar etc)

Ermenegildo Zegna – one of the most solid and expansive retail network globally (mono-brand stores); ultimate quality of products; daring new digital campaigns and collaborations with contemporary artists.

Most promissing up-and-coming luxury fashion brands: Belstaff, Proenza Schouler, Alexander Wang

WATCHES

Rolex – most recognizable watch design; biggest advertising budget among all luxury watch brands; marketing social and performance related – a true luxury lifestyle brand

Audemars Piguet – timeless elegance, conservative product development; increasingly social media oriented

Patek Philippe – outstanding quality, performance and craftsmanship – regarded also as an investment

Omega – cutting edge marketing, created lifestyle subliminal campaigns; dynamic product development; expansion of mono-brand

JEWELLERY

Van Cleef Arpels – increasingly consistent in product development targetting a wider target audience; focus on directly operated mono-brand stores

De Beers – unique diamond pieces of the finest quality; most dynamic expansion of mono-brand stores

ACCESSORIES

Christian Louboutin – most sought after women’s shoe brand; best celebrity driven advertising and PR

Giuseppe Zanotti Design – Italian daring design, highly creative; most sought after by major luxury department stores worldwide

Gianvito Rossi, Cruise 2013-14

Gianvito Rossi – Italian elegance with a twist; powerful celebrity driven design; creative marketing; well anchored social media

Corthay – independent French luxury shoe-maker; daring designs yet classic and made to mesure; bespoke service; very dynamic retail expansion with mono-brand boutiques worldwide

Most promissing up-and-coming luxury fashion brands: Charlotte Olympia, Gaziano Girling 

CARS

Tesla – among this year’s fastest selling luxury car brand in the U.S.; partnership with Apple could revolutionize the entire auto industry

Aston Martin – product development and marketing in line with the brand’s DNA; successful cross sector collaborations (i.e. John Lobb)

HOTELS

Dorchester Collection – most properties fully owned and managed; continuous investments in hardware; innovative marketing; well balanced presence in key cities around the world

Peninsula – outstanding facilities and service levels; considered an institution of luxury hospitality

Bulgari Hotels – the only successful project which bears the name of  a brand from a completely different sector; upcoming hotel opening Shanghai

Most promissing luxury hotel brands:  Swire Hotels, One & Only, Rosewood Hotels & Resorts

SPAS

Four Seasons Hotels & Resorts – boost of internally developed and managed Spas (Geneva, Maldives, London Park Lane etc)

Cinq Mondes – top quality natural products – many inspired by exotic regions of the world (ayurveda); Spas at new or recently renovated luxury hotels (Sofitel)

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