Ralph Lauren’s launches Automotive Chronograph watch, tribute to Bugatti 57CS Coupé

The new Ralph Lauren Automotive Chronograph bridges the designer’s love of cars and watches. The 45mm Ralph Lauren Automotive Chronograph watch pays tribute to one of Ralph Lauren’s favorite cars, his very own Bugatti Type 57SC Atlantic Coupe, which car enthusiasts around the world will remember as the winner of last year’s prestigious Villa d’Este Concorso d’Eleganza in Italy.

The round stainless steel case, polished and brushed to obtain a beautiful matte finish, has six exposed screws on the bezel, just like the ones on the hub that hold the steering wheel of the Bugatti to the column. The curvilinear bodywork of the automobile has also inspired the stylized lugs that attach the watch to the black alligator strap.

Ralph Lauren’s new Automotive Chronograph watch – tribute to Bugatti 57CS Coupé