Ralph Lauren’s first ever Polo flagship store in New York opens August 28

Ralph Lauren’s first ever POLO label flagship store located on 711, 5th Avenue in New York opens on August 28. At over 35,000 square feet, the new POLO store will feature a restaurant, a bar and a cafe and is meant to embody the urban American spirit of the brand. A large space will be dedicated to polos and it will offer everything from tweed jackets to little black minimalist schoolgirl dresses to leathery looks fit for the Great West.

The opening will also mark the introduction of the first POLO Ladies’ collection, the advertising campaign of which has been shot by Bruce Weber in three short movies entitled ‘Are We Going Downtown?’ See the video campaign here