Ralph Lauren stops the Denim & Supply line
Part of the ongoing ‘Way Forward’ restructuring plan, Ralph Lauren CEO Stefan Larsson has confirmed the company will discontinue Denim & Supply, the brand targeting a younger clientele, blending denim culture with bohemian and military influences. The brand’s closing down was announced discreetly at the end of September, and was confirmed once the group’s latest quarterly results were published.
The group’s top management intends to cluster as many segments as possible under its leading brands, like Polo. Now that the luxury segment’s future has been questioned, the same is true for the future of brands such as Chaps and Club Monaco. The latter operates 59 stores via licensed partners, and 77 department store concessions.
Another strategic decision of the company was to stop working with the less profitable multi-brand stores: apparently, between 20% and 25% of the label’s wholesale clients will not be served any longer.