Ralph Lauren signs major five year golf sponsorship

Luxury brand and retailer Ralph Lauren Corp has signed a five-year partnership with The R&A, organiser of the Open Championship golf tournament, to become an official patron until 31 July 2016.

The deal will see Ralph Lauren outfit all officials and staff members at The Open Championship in the UK. It will also provide a complete selection of RLX Golf and Polo Golf apparel for men and women, as well as Ralph Lauren Childrenswear, in the on-site retail pavilion area. In addition, Ralph Lauren will create a dedicated Polo Golf men’s collection celebrating the Royal Lytham & St Annes 2012 Open Championship.

Played annually since 1860 on British links golf courses, The Open Championship is the oldest of the four major championships in professional golf. It is also the only major to be held outside the United States.

The agreement reinforces Ralph Lauren’s dedication to golf, where it is also the official outfitter for the United States Golf Association, the official apparel sponsor of the US Open Tennis Championships and the official outfitter of the Wimbledon Championships. It will also be an outfitter for the US Olympic and Paralympic Teams at the London 2012 Olympic Games.