Ralph Lauren reopens renovated Beverly Hills store

Ralph Lauren reopens flagship store on Rodeo Drive is just across the street from where the US designer opened his first ever shop back in 1971- so as a location it holds some significance for the brand.

The refurbishment sees the store split its first floor between menswear and womenswear, each with its own watch and shoe salons. On the women’s side of the space there is also a small fragrance area that takes its design cues from the only other such space in the group at the Madison Avenue store in New York. Upstairs houses the brand’s extensive home collections including a room devoted to wallpaper and fabrics.

The interior of the Rodeo Drive flagship is classical with limestone and oak flooring, wood shelving and a feature wrought iron staircase linking the two floors.