Ralph Lauren opens in Kuwait largest store in the Middle East

Ralph Lauren store, Avenues Mall, Kuwait

Covering 1350 sqm, the new flagship store of Ralph Lauren at The Avenues Mall, features the entire universe of the brand. The store is operated by Chalhoub Group, UAE based luxury retailer. Earlier this Fall, Kuwait’s leading retailer opened in franchising the Harvey Nichols department store, also at the Avenues Mall. Other major international luxury brands with stores at The Avenues Mall in Kuwait include Christian Dior, Louis Vuitton etc. Most of the PPR Group brands (Bottega Veneta, Gucci etc) stores opened within the 360 Mall, the other upscale mall in Kuwait City.

Ralph Lauren has been lagging behind other major international luxury brands in terms of retail presence, especially in Europe, in most markets still operating in franchising (including Russia, where most major brands have now started direct operations). Ralph Lauren is notably absent (with mono-brand stores) from important markets in Europe such as Spain, Poland, Ukraine, Romania, Spain and Switzerland – in most of these markets, the house being lower positioned and mostly in wholesale (multi-brand stores) with the Polo and Denim lines. John Hooks, ex number 2 at Armani Group, took over the position as Group President EMEA of Ralph Lauren over a year ago and has yet to boost the presence of the brand.