Ralph Lauren launches PoloTech shirt with Workout App
Ralph Lauren continues to lead the fashion industry in wearable technology with the launch of this groundbreaking fitness shirt and the simultaneous introduction of a game-changing, adaptive workout app that uses detailed data to tailor individualized training for maximum results.
The introduction of the PoloTech shirt coincides with the inaugural collection of an athletic-focused, broader Polo Sport brand.
“The Ralph Lauren PoloTech shirt will change the way you look at fashion and apparel. It will give you knowledge you can use to lead a better life,” said David Lauren, EVP of Global Advertising, Marketingand Corporate Communications. “This is a bridge between technology, fitness and style that approaches wellness and well- being in comprehensive and complementary ways. It will touch many parts of your life.”
The smart shirt incorporates its sensory receivers with a dynamic fitness application into a fashion-forward design emblematic of Polo Sport. Silver fibers woven directly into the fabric to give the most accurate readings track a range of stats, including heart rate and variability, breathing depth and recovery, intensity of movement, energy output and stress levels, steps taken and calories burned.