Ralph Lauren launches ‘Fragrance Bar’

Ralph Lauren has recently launched dedicated ‘Fragrance Bar’ website to help consumers find ideal scen. The specially dedicated website lets you discover your fragrance based on your personality, lifestyle and preferred notes. Through a series of pictorial questions, it will try and derive a fragrance from its existing line for you based on your selected answers.

Questions range from your ideal night out with friends, to the kind of love story you’ll write for yourself. Match the verdict from the above with notes like fruity, floral, musky, or Oriental  and you’ll have a scent made for you in all your character and personaility.

Ralph Lauren Midnight Romance on the Fragrance Bar