Rag & Bone to launch in Australia with first store to open in Melbourne

New York based Rag & Bone is set to launch in Australia this month, premiering its first standalone boutique in Melbourne in late March.

Known for its premium cotton t-shirts and cool jeans, Rag & Bone is setting up shop in Melbourne’s The Strand Arcade. Covering 130 square metres, the upcoming store sits on the corner of Little Bourke and Elizabeth Streets. The space was previously helmed by local fashion label Fat, which went into administration 12 months ago.

Rag & Bone is currently stocked locally via its Australian licensee Incu, a fashion and lifestyle business run by Sydney-based twin brothers Brian and Vincent Wu. Incu is also the business assisting Rag & Bone set up shop in Melbourne.

Founded in 2023 by Marcus Wainright and Nathan Bogle, Rag & Bone is now a fully fledged women’s and men’s fashion label. It boast more than 30 stores globally.

Rag & Bone Spring Summer ad campaign