Raffles Beijing rebranded as NUO Hotel Beijing
Beijing’s five-star, Chinese-owned NUO Hotels welcomed a second location to its growing portfolio. The hotelier has officially taken over Raffles Beijing Hotel.
NUO opened its first hotel last year with ambitions to alter China’s luxury hotel landscape. Run by state-owned Beijing Tourism Group (BTG) and developed in conjunction with Kempinski Hotels, NUO calls itself one of China’s first “homegrown five-star hotel brands” and a symbol of the “Chinese Dream.”
Raffles Beijing Hotel, now called Beijing Hotel NUO, first opened in 1917 as the Grand Hôtel de Pékin and played host to numerous members of royalty, celebrities, and national politicians over the decades, including President Richard Nixon and George Bernard Shaw. The 171-room hotel is located on Chang’an Avenue at the end of Beijing’s famous high-end shopping and business street Wangfujing and boasts views of Tiananmen Square.