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QATAR FOUNDATION to develop local luxury brands

Qatar Luxury Group (QLG), the first venture of Qatar Foundation in the luxury segment, will unveil a series of all-new Qatari brands this year in the fashion, hospitality and lifestyle sectors.

Gregory Couillard, Chief Executive Officer of Qatar Luxury Group, said that two years after the Group started it is creating a structured portfolio of culturally informed high-end brands that offer exclusive experiences and timeless products.

The Group is currently active in two main sectors — fashion and hospitality. Fashion represents the core activity of the Group, which has invested heavily in world-class design and engineering equipment for in-house development of product lines.

Prototyping units on jewellery, luxury ready-to-wear apparel, shoes, leather goods and accessories are all located at the QLG’s headquarters and soon a manufacturing facility will be opened for mass production of the unique product lines which is not only meant for the local market but for the international sphere as well.

The first initiative of the Group will be the launch of a restaurant later this year in collaboration with an internationally recognised 3-star Michelin French chef, two more restaurants in 2012 and one luxury fashion brand alongside the Group’s development of projects in the lifestyle sector.

Couillard is optimistic QLG will contribute considerably in the country’s thrust toward diversifying its economy. The Group has a strong team with members from 14 nationalities including designers from Belgium, Chile, Qatar and US.

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