Qatar Airways introduces spectacular new business class

Qatar Airways has unveiled its new business class seat today – the Q Suite – at the travel trade fair ITB in Berlin. Chief Executive Akbar Al Baker said that the airline was “Raising the bar for business travel.”

Taking hints from its own first class product (which is only on its A380), but also other airline’s first class with privacy doors, the new Q Suite has a privacy door that “completely encloses you”. In addition, passengers can turn on a DND (Do Not Disturb) sign, perhaps essential when the centre seats can convert into a double bed.

The seat has bespoke pillows, quilted mattress, White Company pyjamas, and the ability to convert the seats not only into a double bed but also a family section as two seats face backwards and two forwards, and the inflight entertainment screens allow a “sociable” meal in the sky.

The new seat “…will be across the fleet in B777s and A350s, and we have a new seat development for the B787s as this new seat can’t fit in the 787,”.

All the current fleet will be retrofitted with the new seats, but with exceptions. The first aircraft “will be the B777 that flies to London next June”, according to the CEO. On clarification, we learned that “next” means “this”, so in just a few months’ time.

“We will then have an aggressive retrofitting programme. So our first product from the manufacturer will be on our B777 new order followed by the A350-1000 and it will be  delivered installed by Airbus.”

The seat however will not be on the B787, or the A380. For these aircraft a similar seat in style will be developed a “uniform” product, in that “the passenger will have total privacy in business class”, but because of Qatar’s current business class being on the upper deck of the A380, and the aircraft having a curvature to the walls, the seat will not fit.