PRINTEMPS to unveil interactive windows, with fashion movies and 3D installations
Leading Parisian department store PRINTEMPS is pursuing its collaboration with SHOWstudio and Nick Knight for the conception and implementation of its interactive fashion store windows, this time entrusting Paco Rabanne, Gareth Pugh and three additional designers who will thus join this one –of –a kind interactive project which will expresses Nick Knight’s vision of new couture.
Fashion movies directed by Nick Knight will be broadcasted in the store windows. In each movie the main character will be presenting the latest fashion look from the involved designer. A 3D sculpture created based on that very movie cill come out of the screen to interact with the actual all dressed-up dummie in the window.
Passers-by will also be able to interact with the movies and have the opportunity the create an amazing visual effect on the movie itself. Placed within some of the dummies onboard cameras will also be able to shoot the crowd and relay this interactive footage live online.
It is for the first time, Printemps is running an entirely interactive windows project, inviting everyone to freely images which will be included in the Printemps windows during Paris Fashion Week. Submit your images to the Printemps project here.