PRINTEMPS to unveil in November its brand new concept for the luxury fashion floor
After 5 months of extensive renovation and restyling works, Pirntemps Paris will unveil November 14th the newly redesigned 6th floor in its Haussmann building dedicated to luxury fashion. The new concept is signed by interior designer Masamichi Katayama (Wonderwall) responsible also for the interior design concept of the Uniqlo flagship and the new design of Parisian concept store Colette.
Covering 1.800 sqm, the newly redesigned 6th floor at the Haussmann building includes shop in shop concepts as well as dedicated areas such as fur fashion. A new area entitled Essentiels, which is conceived as a ”haussmanian apartment” features items such as the timeless Burberry, Moncler jackets, Incotex trousers as well as Printemps’ own brand on a dedicated line of shirts and blouses.
The brand mix on the resigned 6th floor will include mostly contemporary fashion brands which Printemps defines as ”timeless chic” : Max Mara, Sonia Rykiel, Armani Collezioni, Paule Ka, Red Valentino, Ralph Lauren or Apostrophe. Future developments at Printemps include 3rd and 4th floor as well as the lower ground-floor dedicated to menswear and accessories.
adapted from FashionMag.fr