Printemps Haussmann department store opens new building entirely dedicated to Men
Printemps Haussmann, the parisian department store opens a new building entirely dedicated to Men. The new Printemps Men’s store will cover 11,000 m2 on 6 floors with 3 architectural agencies having worked on different notions of energy and exclusive Printemps retail concepts across the various floors.
Perfectly capturing the mood of the moment, the new Men’s store will offer a complete selection of brands for all styles displayed in perfect harmony with the building’s architecture.The energy generated by the interaction and fusion of architectural concepts with the layout of the customer journey will inspire shoppers at every turn. Filled with surprises, the setting promises to captivate with its exciting selection of designer labels, varied and highly wearable collections, friendly atmosphere and ubiquitous service.
Set in the heart of the building, the stairways span a newly created and truly immense space that stretches vertically from the lower ground floor right up to floor 8 with 12 new escalators. An atrium links the ground floor with floor 1 and offers views of the lower ground floor. The transparent ceiling above reveals a 26-metre high architectural sail visible from floor 2. Acting as the backbone of the new store, it channels energy to the different architectural concepts on each floor while facilitating movement through the store:
- DESIGNER ENERGY on the ground floor devoted to Accessories and on floor 1 devoted to Luxury ready-to-Wear and Designers
- URBAN ENERGY with Urban Fashion on floor 2
- CREATIVE ENERGY with Contemporary Fashion on the floor 3
- COOL ENERGY with Sportswear and Underwear on the floor 4
- and finally TOUCH ENERGY with Shoes on floor 5
Besides the major international luxury fashion brands such as Gucci, Dior, Bottega Veneta, Lanvin and Prada, the new Printemps Men´s includes an array of up-and-coming designers such as Songzio, Boglioni, Neighborhood, Soulland, White Mountaineering, Momotaro – all exclusive for the department store.
The store also features a Levi´s Tailor Shop offering customization and and bespoke tailoring as well as a ´Le Salon´ VIP Lounge / Personal Shopping and for the very first time in Paris ´Atelier du Cintre´ offering customers the opportunity to choose their most customized hangers.