Principe Forte dei Marmi, the leading luxury hotel on the Tuscan seaside

Since its opening in 2009, Principe Forte dei Marmi has set new luxury hospitality standards in Forte dei Marmi, the legendary Italian seaside town reserved for the European elite, such as the Agnelli, Marconi or the Siemens families who would spend here their entire summer holidays. Forte dei Marmi would provide inspiration for the most famous artists – writer Thomas Mann, sculptor Henry Moore, director Luchino Visconti or actress Sophia Loren.

Less than 20 minutes drive from the international airport of Pisa, Forte dei Marmi is laid within a unique natural scenery – the mountains of Alpi Apuane (the same mountains of the famous marble of Carrara) immersed in pinewood, with the most beautiful sand beaches. Similarly to other exclusive destinations such as the Hamptons (Long Island U.S.) or Saint Tropez on the French Riviera, I was impressed with the retro simplicity and the tranquility of the place, which almost ‘forces’ you to relax.

Each time I would take one of the bikes of the hotel to stroll around the town or simply stroll down the fine sand beaches, I would understand better the laid back glamour the resort town has always been famous for. It is a luxury lifestyle which emerges from simplicity and an understated elegance. Even if the number of non-European travellers has been increasing in the past decade, Forte dei Marmi remains a very exclusive resort where show off is not what makes you stand out.

View from rooftop lounge, Principe Forte dei Marmi

It is this magic atmosphere which captivated a foreign investor to build a brand new luxury hotel, which perfectly matches the DNA of Forte dei Marmi, adding the ‘basics’ of an ultra luxury hotel with the amenities guests expect nowadays. The building is strategically located within steps from the beach and a 5 minute bike ride from downtown.

Principe Forte dei Marmi is also a destination within, open all year round (unlike most hotels which close during winter) offering a 360 degree luxury lifestyle experience: swimming, sunbathing or sipping a cocktail by outdoor heated swimming pool; having lunch on a al fresco terrace at the hotel or at the restaurant of the private beach; an afternoon at the state-of-the-art SPA with a wide range of beauty and relaxation treatments in a very sleek, yet a very warm ambiance (heated indoor pool, dry and wet sauna, jacuzzi); an pre- dinner ‘aperitivo’ on the roof top lounge of the hotel which commands spectacular panoramic views of the mountains and the sea, with the most romantic dinner watching the sunset from the roof top.

Outdoor swimming pool at Principe Forte dei Marmi

From the vast array of activities which the Concierge provide, my favourite was horseriding, to the nearby park or on the beach. Forte dei Marmi will impress you with the number of boutiques by top luxury fashion, accessories and jewellery brands. My arrival was a week after the inauguration of a new Louis Vuitton boutique, which adds to Prada, Miu Miu, Loro Piana, Gucci, Dolce Gabbana, Valentino, Roberto Cavalli, Armani etc. Many of the brands display limited edition collections, exclusively available at their boutiques in Forte dei Marmi.

I felt privileged to stay in a Junior Suite with a large outdoor terrace, which opens onto the gardens. All rooms and suites are generously sized, comfort being enhanced by the impeccable lacquered wooden floors, a heavenly comfortable bed and top quality contemporary design Italian furniture. The open bathrooms with the floor to ceiling glass add a dramatic effect when the curtains are drawn. Attention has been given to the most basic, yet essential details such as sound-proofing (indoor and outdoor), most silent automatically controlled air-conditioning (touch controls).

A comprehensive dedicated photo gallery of the hotel and the town is available on our Facebook page.

Oliver Petcu in Forte dei Marmi