Prada’s take on “ready to buy”
Like most of the major French luxury brand, Prada has rejected the immediate availability after the catwalk, embraced by Burberry and some other American brands. However, Prada will be selectively making available certain pieces of its catwalk collection right after presentation.
For the Fall Winter 2016-17 presentation, Prada is making available two handbags Pionnière and Cahier right after the catwalk show. The two styles will be available at the Prada flagship stores in Milan, Paris, London, Tokyo and New York.