Prada to open in Geneva largest flagship store in Switzerland

Prada is opening in Geneva this Spring its largest store in Switzerland, other stores operating in Gstaad, St Moritz and Zurich. The new store in Geneva will cover 240 sqm and will be situated in a prime location on the Quai du General Guisan, steps from Rue du Rhone. The new Prada flagship store in Geneva will feature the full range of men’s and women’s apparel and accessories collections and will reflect the latest retail store concept by architect Roberto Bachiocchi.

Prada flagship new retail store concept