PRADA to open directly operated store in Kiev, Ukraine

Luxury Italian group PRADA will open its first mono brand store in Ukraine, in the capital city of Kiev, by the end of this year. The 300 sqm store will be directly operated by Prada and will include all product lines of Prada. The Kiev store will be managed by Prada’s Moscow office which is currently being expanded ahead of major development in Russia and the C.I.S.

Most international luxury brands still operate in franchising in Ukraine, Louis Vuitton being among the few exceptions. Red tape and an intricate legislation have until now held many companies from operating directly.