PRADA shows more transparency on the origins of its products
While Italy is recognized for its textile and leather manufacturing excellence, some manufacturing techniques are mastered in other countries. In this respect, Italian luxury brand PRADA has embarked on a transparency strategy to openly display where its products are made. For several product categories, the label Prada Milano will include the country of origin of the product.
Four countries have been chosen for their manufacturing strength or for the availability and familiarity with the use of particular raw materials. In India there is a 2000 year tradition of embroidery and Prada has chosen to produce a collection of dresses in specialized laboratories in Chikan, an art that dates back to the third century BC, characterized by floral motifs used on lightweight fabrics with a cotton thread . This type of embroidery can only be done by hand and whose technique requires 15 to 20 years of practice. Made in India is also a line of footwear and leather bags, made with the technique of using plot on wooden forms.
Scotland has been chosen by PRADA for its kilts and the 400 year old tartan – the ancient technique of weaving of wool with a special pattern . The collection of Prada kilt is made from Scottish laboratories which are still using the original techniques of weaving and manufacturing, using wool tartan and since 1819 have been painstakingly cataloged.
From Peru comes a collection of sweaters in alpaca, what the Incas called it "the gold of the Andes" and that only the emperor and the highest dignitaries of the court were entitled to wear.
Last but not least, Prada jeans made in Japan, made by Dova, the most sophisticated producer of denim in the world, through excellence excellence because they know how lovers and lovers of jeans, is in Japan that are processed and dyed the most incredible types of denim..