Prada sets up pop-up at Galeries Lafayette

Prada will take over the window displays of Galeries Lafayette at the end of the July 2017, while setting up two pop-up stores on the ground floor of the Paris department store, one for men and another for women. From 31st July 2017 to 20th August 2017, Prada will plaster the eleven windows lining the French capital’s Boulevard Haussmann with posters illustrating the fashion brand’s vision of women, with messages such as “soft touch” and “the rise of romance.”

The men’s pop-up store, which will feature pieces from the ready-to-wear collection as well as accessories, will be made from an open, boxlike structure with a black-and-white checked floor. The woman’s pop-up will be an enclosed space with a video screen wall on the exterior to draw people in. The curved space will be lined in pastel green, and display bags and accessories.

Prada’s foray into the storied Parisian grand magasin comes on the heels of Italian jeweler Bulgari’s takeover of the storefronts in July 2017, featuring cinema-inspired displays that included popcorn stands.

Prada at Galeries Lafayette 2017

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