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Prada opens new stores in Hong Kong, Vietnam and South Korea

Prada has opened its ninth store in Hong Kong, inside the “Plaza 2000” Mall, in the Causeway Bay district. The space, designed by architect Roberto Baciocchi, covers a total area of 1,320 square metres on three floors. The new Prada store features women’s and men’s ready-to-wear, leather goods, accessories and footwear collections. The external façade, of remarkable visual impact, pays tribute to artist Carlo Cruz-Diez. The large entrance, light boxes and windows are inserted into the lower part of the façade, which is clad in black marble and crowned by an imposing bronze and steel-coloured aluminium structure backlit to create a unique kinetic effect both day and night. Overall, the façade stands 15 metres tall and stretches 45 metres in length on both sides of the building, which is located on the corner of Russel Street and Canal Road East

Prada opened last week its first store in Hanoi, Vietnam, in the heart of Hoan Kiem, the city’s prestigious shopping district. The space, designed by architect Roberto Baciocchi, covers a total area of 360 square metres on a single level and houses the women’s and men’s leather goods, accessories and footwear collections.

In South Korea, Prada opened in Seoul a new men’s only store within the Shinsegae Main department store. The new space covers a total area of approximately 165 square metres and houses the men’s ready-to-wear, leather goods, accessories and footwear collections. The internal façade, clad in Saint Laurent marble, is characterised by two large corner entrances. Slim strips of steel frame the window and the light box.

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