Prada opens new store in South Korea in the city of Hanam

Prada has expanded its retail presence in South Korea with a new store in the prestigious Shinsegae Starfield mall in the city of Hanam.

Spread over one floor and covering a surface of 315 square metres, the store features men’s and women’s leather goods, accessories and footwear collections.

The new Prada boutique comprises a range of intimate spaces, offering an experience tailored to each customer. Creating this highly personal atmosphere required a complete reinvention of the Prada store design.

Prada Fall Winter 2016 ad campaign