Prada opens new store in Moscow at GUM

Overlooking Moscow’s Red Square, Prada’s new store at the GUM Mall pays homage to its first location at the Galleria Vittorio Emanuele II, creating a Milanese oasis in the middle of Russia’s most historic district. Classic checkerboard floors and video installations link together a constellation of monochrome rooms for a highly crafted and intimate Prada shopping experience.

The store is spread over two floors covering a space of 670 square meters. The store features the complete range of products of the brand, for both men and women, including ready-to-wear, shoes, bags, eyewear, jewelry etc.