Prada opens new store in Copenhagen at Illum

The new Prada store in Copenhagen is located at the Illum Department store The store covers a total surface area of 900 square metres over two retail levels and offers the women’s and men’s ready-to-wear, footwear, accessories and leather goods collections.

The external façade is characterised by a sequence of display windows and light-boxes, creating a design in harmony with the architecture of the building.

The store concept combines Prada’s consolidated heritage with the freshness of modernity. Not forgetting references to iconic Italian designs, such as Osvaldo Borsani’s velvet chairs,reproduced exclusively for Prada