Prada opens its first flagship store in Amsterdam
Located on Hooftstraat, Amsterdam’s prestigious shopping avenue, the new Prada flagship store covers 550 sqm on two floors. The new Prada mono-brand store in Amsterdam features both men’s and women’s ready to wear, shoes, handags
The main entrance leads to an area where leather goods and women’s accessories are showcased in unique display niches, on floating steel-framed crystal cases, or nestled in black marble and mirror alcoves. From here, the visitor passes into a glass room dedicated to the travel accessories collections. The black and white marble chequered floor, green fabric-clad walls and the display counters’ bright and lively hues create an exclusive atmosphere, specially designed for each product.
The footwear space features a unique reinterpretation of Prada’s iconic display niche: a polished steel and crystal unit is inserted into an alcove cut into the wall draping. Vivid green velvet “Clover Leaf” sofas, designed by Verner Panton and reproduced exclusively for Prada, complete the setting.