Prada opens first store in Eastern China in the city of Hefei
Italian luxury house of Prada pursues its aggressive expansion in China, with its first opening in the Eastern part of the country, in the third tier city of Hefei. The new Prada store in Hefei is located within the new Yintai Centre Mall ( also known as ‘In Time Plaza;) and covers 400 sqm and features men’s and women’s ready to wear, bags, shoes, accessories etc. The facade of the Prada store pays homage to Venezuelan kinetic and op artist Carlos Cruz-Diez.
The ground-floor and first floor of the Yintai Centre Mall are dedicated to luxury shopping, with mono-brand stores of Louis Vuitton, Gucci, Tod’s, Versace, Burberry, Omega, Rolex etc.