PRADA leads the trend of art window displays

After the less inspired series of short films which have drawn too close to VUITTON’s ”Journeys” brilliant films, PRADA is successfully leading the new trend of turning store windows in art displays which convey statements, especially on green/eco issues. PRADA’s store windows in Hong Kong, Shanghai, Seoul, Beijing and San Francisco have been displaying for the past week an installation of eco sustainability entitled ”Better City, Better Life”.MOSCHINO is recognized as a pioneer of such ”window statements” with their revolutionary displays in their Milan (Sant’s Andrea St.) flagship store back in 1989. 

PRADA’s ”store windows” campaigs are bridging impecably social responsibility with sustainability, building value for the brand which has always delivered cutting edge communications campaigns.