PRADA launch ”Made To Order”
Italian luxury maison PRADA has launched this week the online availability of its Made To Order service, which until now, was only available New York, Milan and Tokyo. Starting with this Spring Summer collection, PRADA customers will be able to order footwear, eyewear, bags and luggage bearing their initials or name. The service comes at a price, which in the case of shoes can start at 2.500 euros and bags at 3.000 euros (leather).
Louis Vuitton is among other major international luxury brands which has been successfully implemented a Made To Order service, which used to be a norm in the early 50s to 70s on shirts and bathrobes and towels.