Prada Group reports 36 percent growth in sales with Europe outpacing Asia Pacific

Prada Group net revenues for financial year 2012, ended January 31 2013, amounted to Euro 3,297 million, a 29% increase on financial year 2011. At constant exchange rates, the Group enjoyed sales growth of 23%.

Directly operated stores now represent 82% of total sales which topped Euro 2,664 million, a 36% increase on 2011 (+29% at constant exchange rates). New stores contributed towards this growth as did existing stores, with Same Store Sales Growth – at constant exchange rates – standing at 14%. Wholesale sales grew by 6% even though the number of indirect points of sale decreased following an increase in the number of newly opened retail stores.

All geographical areas contributed towards the Group’s sales growth: Italy +19%, rest of Europe +36% (+33% at constant exchange rates), Asia Pacific +33% (+23% at constant exchange rates), Americas +23% (+15% at constant exchange rates), Japan +14% ( +8% at constant exchange rates)

In financial year 2012, in line with its strategy, the Group continued to expand its retail network, opening 78 new stores and taking the total number of DOS (Directly Operated Stores) to 461 at the end of January, including 283 Prada stores, 126 Miu Miu stores, 45 Church’s stores and 7 Car Shoe stores.

Patrizio Bertelli,CEO of Prada Spa, commented “In a year characterized by a particularly difficult international economic environment, our Group has made further important progress along its path of growth, consolidating its position at the head of the luxury goods sector. The strength of our brands, our ability to interpret and anticipate market trends and our global retail network continue to form the basis for our long-term growth strategy”.

Prada store Changchun, 26th store in China