Prada debuts on Net-A-Porter and Mytheresa.com
On July 15, Net-a-porter will launch its edit of Prada’s pre-fall and fall runway pieces as well as bags, shoes and small leather goods. The Net-a-porter introduction will take place the same day Mytheresa.com, part of Neiman Marcus Group, unveils Prada’s fall ready-to-wear collection on its online store. The launches have been long-awaited as Prada is one of the last luxury brands to resist selling online.
Net-a-porter has certainly been successful lassoing the brands most resistant to digital sales: Last year, it secured an online exclusive with Chanel, building a digital shop-in-shop for a capsule collection of fine jewelry called Coco Crush.
Alison Loehnis, president of Net-a-Porter and Mr Porter, called the Prada launch a milestone for the company and said she aims to establish a long-term partnership with the Italian label.
During a presentation of Net-a-porter’s fall key buys, vice president of global buying Sarah Rutson highlighted Prada as one of the team’s favorite collections for fall alongside Balenciaga, Gucci, Chloé, Miu Miu and Saint Laurent. Prada was also one of Net’s highest spends for the season.
As of Sept. 6, Mr Porter will also be stocking Prada, launching pieces ranging from tailoring, to sportswear, footwear and accessories.
adapted from WWD