Prada and Gucci among six other Italian brands celebrated in London exhibition

Italian style is being celebrated with a new exhibition held at Somerset House, showcasing the work of the country’s six most influential labels – Giorgio Armani, Dolce & Gabbana, Ferragamo, Prada, Gucci and Missoni.

To coincide with the 150th anniversary of the unification of Italy, the photographic showcase features key images from each label’s archives – chosen by the designers themselves to reflect their unique approach to Italian style.

Speaking about the the exhibition, curator Colin McDowell said. "It is the most stylish place in the world. The capital of style always has been and always will be Milan. Italians have a mentality which focuses on craftsmanship and quality. They love brilliant cuts and colour combinations, and they always surprise us. Who’d have thought Miuccia Prada would have thought of bananas? Who’d have thought London’s coolest girls would be walking around in bananas?"

The images will show defining moments of each label’s history, and creative journey. Each designer will share personal stories, anecdotes and musings, as they explain what influences and inspires their individual looks.

Masters of Style: Celebrating the Stories Behind Italian Fashion is on at Somerset House from July 1 – August 14. Embankment Galleries, Strand, London, WC2R 1LA.