PPR’s strategy for BRIONI

In an interview to Italian media on his company’s recent acquisition of luxury Italian menswear brand Brioni, Francois Henri Pinault, CEO of PPR highlighted product diversification (accessories and casual wear) and international expansion through directly operated stores as the core strategic approach for Brioni. Pinault also indicated that the majority of the future directly operated Brioni mono-brand stores will be in Asia, which he considers of exceptional potential for luxury menswear. Similarly with the other Italian brands acquired by PPR (Gucci and Bottega Veneta), Pinault insist there will be no relocation or production or outsourcing at Brioni.