PPR prepares John Galliano’s Haute Couture come back?

John Galliano’s last Haute Couture collection signed for Dior, 2009 Fall Winter

According to Italian media, French luxury group PPR owned and run by Francois Henri Pinault is reported to be in advanced talks with ex Dior designer John Galliano for a major Haute Couture project, which would mark PPR’s first entry into the exclusive circle of Haute Couture. None of PPR’s current fashion brands in its portfolio are included in the Haute Couture sphere. Gucci’s Creative Director Frida Giannini signed created a very limited edition evening gowns collection, worn by celebrities such as actress Salma Hayek at major cinema events.

After Galliano’s dismissal from Dior last year, following a media scandal, Italian Group Ittierre defied controversy and continued its licensing agreement for the Galliano ready to wear line. However, Ittierre Group itself has undergone major restructuring which led to the sale of Gianfranco Ferre house which it used to own. Therefore, it would be highly unlikely for Ittierre to be able to develop a John Galliano Haute Couture project. John Galliano S.A. is still majority owned by  Christian Dior S.A. which holds a 91% stake of the company and Galliano’s former assistant Bill Gaytten has since, been appointed Creative Director.