PPR (Gucci Group) launch long term sustainable development strategy

PPR, owner of Gucci Group have made public this week, the group’s long term vision and strategy on sustainable development, not only appointing a PUMA senior executive Jochen Zeitz as Chief Sustainable Office (CSO), but also outlining a coherent strategy on setting new standards of ethics in production and distribution of apparel and accessories. Gucci Group launched last year the ”Home” movie highlighting the company’s vision and other PPR companies such as La Redoute launched an eco line while Puma launched a solar powered mobile phone.