PORSCHE reaffirms its leading luxury car brand in Romania with major sales growth
German luxury car brand PORSCHE sold 79 new units in 2010 in Romania, placing it on top of the luxury car sector and expects better sales in 2011. The company sold 7 units in January 2011 compared to 3 last year. Adrian Pascu, Porsche Brand Manager for Romania reckons the increase is also due to the new Cayenne Diesel model which was recently introduced and which suits better the market conditions and specifics. The company remains committed to its pricing policy, being reluctant to ”special offers” and major discounts, proving once again the stability of the brand.