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Porsche Design repositions its business with luxury watches

The Porsche Design Group has founded a subsidiary in Switzerland to continue its tradition of offering high-quality timepieces. Porsche Design Timepieces AG, based in the Jurasuedfuß region of Switzerland, will be responsible for developing and producing exclusive Porsche Design timepieces; marketing and sales will be overseen by the Porsche Design Group, which is based in Ludwigsburg, Germany.

The first watch series offered solely by Porsche Design will go on sale in the fourth quarter of 2014. The CEO of the Swiss company is Patrick Kury (41). “By taking this step, we are continuing the successful history of Porsche Design timepieces, which began in 1972 with the iconic Chronograph I”, says Juergen Gessler, CEO of the Porsche Design Group. “We are especially happy to have acquired Patrick Kury, a watch expert who–as well as demonstrating a profound understanding of our brand–is extremely skilled and accomplished when it comes to developing watch mechanisms. Kury has already proved this by developing the Porsche Design Indicator, the most complex watch mechanism in the world.”

As has been the case for more than 40 years, Porsche Design timepieces are positioned in an exclusive niche in the luxury watch category. The products are available around the world in the luxury brand’s stores and from selected leading retailers. Currently, the company is preparing to launch the first watch series offered solely by Porsche Design. This series is reminiscent of the distinctive characteristics of the two most successful models produced by the luxury brand, the Chronograph I and the titanium Chronograph, which were matt black and made from titanium respectively

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