Pokrovsky Passage Luxury Mall opens in Yekaterinburg, Russia
Weda Fashion Group, the leading luxury retailer in the Ural region, inaugurated earlier this week Pokrovsky Passage, a 25.000 sqm luxury shopping mall on seven floors. The new luxury retail complex features mono-brand stores as well as department store spaces divided by product categories.
Among the mono-brand stores within Pokrovsky Passage are: Loro Piana, Ermenegildo Zegna, Gucci, Canali, Kiton, Brioni and Dolce & Gabbana. All the mono-brand stores, except Gucci, are operated in franchising by Weda Group, while Gucci is directly operated from the newly set-up Moscow representative office.
The multi-brand / department store spaces at Pokrovsky Passage feature brands such as Stella McCartney, Ralph Lauren, Diane von Furstenberg, Prada, Prada Sport, Céline, Balenciaga, Blumarine, Roberto Cavalli – in the women’s apparel and accessories section, and ZZegna, Saint Laurent, Dsquared2, Ralph Lauren, Prada, Prada Sport, Moncler in the men’s apparel and accessories section.