Pokrovsky Passage Luxury Mall opens in Yekaterinburg, Russia

Weda Fashion Group, the leading luxury retailer in the Ural region, inaugurated earlier this week Pokrovsky Passage, a 25.000 sqm luxury shopping mall on seven floors. The new luxury retail complex features mono-brand stores as well as department store spaces divided by product categories.

Among the mono-brand stores within Pokrovsky Passage are: Loro Piana, Ermenegildo Zegna, Gucci, Canali, Kiton, Brioni and Dolce & Gabbana. All the mono-brand stores, except Gucci, are operated in franchising by Weda Group, while Gucci is directly operated from the newly set-up Moscow representative office.

The multi-brand / department store spaces at Pokrovsky Passage feature brands such as Stella McCartney, Ralph Lauren, Diane von Furstenberg, Prada, Prada Sport, Céline, Balenciaga, Blumarine, Roberto Cavalli – in the women’s apparel and accessories section, and ZZegna, Saint Laurent, Dsquared2, Ralph Lauren, Prada, Prada Sport, Moncler in the men’s apparel and accessories section.

Pokrovsky Passage luxury shopping mall opens in Ekaterinburg Russia