Piaget launches on Net-A-Porter
Swiss luxury jeweler and watchmaker Piaget unveils for the very first time a collection on third-party eCommerce website: Net-A-Porter. It is also the first time Piaget has included colored gems in the 25-year-history of its Possession collection; and for the first time it will unveil the collection on a
The collection includes rings, necklaces and bracelets in 18k white and pink gold variations. Two watches accompany the assortment in white and rose gold diamond styles. Gold and sparkling diamonds has been the trademark of the Possession collection since its inception but the collection will soon be available in lapis lazuli, black onyx, turquoise, green malachite, red carnelian and gold.
The brand is unveiling the new collection with an advertising campaign featuring style icon, Olivia Palermo. The campaign is shot by her husband and friend of the brand, model Johannes Huebl.
Piaget has gradually lowered its entry level price point in a clear attempt to build a younger customer base. As part of that strategy, the Swiss labelled launched a casual watch line last year with an ad campaign starring the likes of American actor Michael B. Jordan or British polo player Malcolm Borwick – an old buddy of Princes Harry and William.