Philipp Plein to open new headquarter and flagship store in Milan
After acquisition of the 51% of Billionaire Couture, Philipp Plein has announced it will inaugurate this December a new headquarter and a store of 700 square meters for menswear in Milan on Corso Venezia. The new flagship store which will spread over 4 floors will be designed by Massimiliano Locatelli.
In August, Plein will move its Milan headquarter in a building at the intersection of Via Giardini and Via Fatebenefratelli. The seven-story building will house the showroom for media and commercial as well as a restaurant on the rooftop intended initially for private use but with the idea of opening it to the public in the future.
The company aims to add 30 new stores for Billionaire Couture within the next 3 years adding to the existing retail network of 30 stores worldwide. As for the Philipp Plein brand, the company will open new stores in Atlanta, Munich and London.