Philipp Plein opens new store in London

Philipp Plein has recently opened a new store in London on New Bond Street. Covering 4,520 sq ft and spread over three floors, the new store showcases the label’s men’s, women’s kidswear, and accessories ranges.

From the inside and viewed from the outside the ground floor space is totally dominated by the brand’s signature Swarovski crystal skull installation, which is suspended in a glass case front and centre of the store.

The business, which is known for its crystal-encrusted blingy rock look has chosen a raw concrete floor, marble display plinths and a run of imposing brass chandeliers to ram home the luxury messaging throughout.